About us
At Equi Plaza Europe, we believe recovery begins from the inside out. Not with symptom control, but with support at the cellular level, tailored to the horse’s entire system.
We help therapists optimise their work and guide their clients better. We do not change your working method. We give you tools to accelerate, deepen and strengthen recovery.
Where it started
Equi Plaza Europe is part of Healthcare Plaza Europe. It originated at the intersection of innovation, animal health and therapeutic expertise.
Our technology is based on Nano CellCare, a German innovation that nebulises body-identical substances into nanoparticles so they can be absorbed through the skin or inhaled.
After years of use in humans, the idea arose in 2022 to make the technique available for horses. Together with therapists and veterinarians, we developed an approach that fits within fascia work, osteopathy, physiotherapy and other natural treatment forms.
Our vision
Some horses just don’t progress further. Not because the therapist falls short, but because the body needs more support.
Nano CellCare was designed to strengthen your work. Gentle where possible, deep where necessary.
We believe in:
- Natural and safe therapy without invasive interventions.
- Effects at the cellular level, exactly where imbalance exists.
- Collaboration with therapists who work with expertise and attention.
Not a standalone device, but a system that complements your approach while you stay in control.
Who we are
Equi Plaza Europe was founded by Wybe de Jong. Together with doctors, veterinarians, physiologists and therapists, he developed the translation of Nano CellCare into equine practice.
Our team includes:
- Medical advisors and product specialists.
- Trainers experienced in equine therapy.
- Marketers, copywriters and communication experts.
Plus a growing network of certified therapists in the Netherlands, Belgium and Germany.
We support our therapists with:
- Training and guidance.
- Technical and content support.
- Regional exclusivity.
- Client explanation and marketing materials in your style.
- Knowledge sharing and intervision.
What makes us different
We do not work with a franchise model. You remain fully independent, working in your own style with your own clients. We provide the support around it.
Our therapists are not a sales channel. They are a professional network of dedicated experts.